Teaching PR

The Week's Best, 6 February 2012

• 7 Examples of Brands that Pop on Pinterest, Lauren Sorenson (via @princess_misia)
• Social Media: Reflecting Room or Eye Opening Forum, Kelly Mullholland (via @tressalynne)
• Don't Check Me In: Etiquette in Social Media, Amber MacArthur (via @DonnaPapacosta)
• Should PROs Have Degrees?, PRmoment.com (via @behindthespin) and PR Success Is More than a Degree, Barry French
• Can PR Leave Behind Magical Thinking for Science?, Chris Abraham
• PR Doesn't Need to Be Objective -- Just Ethical, Doug Haslam
• Three Jokes About Public Relations, Alan Graner
• I Don't Want to Hear about Komen's "Brand" Anymore, David Wescott and Komen Provides Excellent Crisis Management Case Study, Gini Dietrich

The Week's Best, 30 January 2012

• Let's Cut the Crap and Get on with the Work, Steve Barrett (h/t @billsledzik)
• The Job Search While Employed: Do's and Don'ts, Katie Lewis (via @heatherhuhman)
• Doll "Protestors" Present Small Problem for Russian Police, Miriam Eider (via @mediations)
• Carnival Fails PR 101 in Costa Crisis, Jennifer Booton (via @AEJMC_PRD)
• Survey Results: NonPRofits Struggle to "Do" PR, Jeff Morosoff
• Study Shows Rapid Evolution of QR Marketing, Susan Kuchinskas (via @sydneyeve)
• Launching a Social Command Center (Without the Center), David Armano
• PR's Problems, 20 Years Later, Doc Searls
• McDonald's Had a "Contingency Plan" for Twitter Promotion Gone Awry, Tonya Garcia
• The Pinterest Debate Between Two Friends, Gini Dietrich
• Ridiculous PR and Objectivity, Richard Bailey

The Week's Best, 23 January 2012

• To Publish Like a Pro, Read the Pros, Valeria Maltoni; Reading Fiction Helps Your Career, Gini Dietrich
• Liveblogging, Blackouts and Protests! The Internet Takes on SOPA, Tonya Garcia; Stop SOPA Silliness, David Meerman Scott
• Tweet Yourself into a Job, Ron Culp
• Jimmy Wales and Public Relations Face Off, David King
• New to Public Relations? Six Things You Should Know, Jett Choquette
• Help Stamp Out Fluff!, Bill Sledzik
• PR Dummies (Gawker), via Katie Paine
• Edelman's Trust Barometer Under Pressure, Jon Clements (via Judy Gombita)
• Dealing with the Fox News PR Machine, Jim Romanesko (via @MattHurst)
• Pros and Cons of Social Media in the Classroom, (via @b_sorensen)
• World Public Relations Forum Research Colloquium--Call for Abstracts, PRIA (via @melanie_james)

 

The Week's Best, 16 January 2012

• Reimagining Our Profession: Public Relations for a Complex World, Richard Edelman
• Wikipedia & PR: Friend or Foe?, Peter Himler, and FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia, Stuart Bruce
• Good Writing Remains a Core PR Skill, Sally Falkow, and Educating: And the Future of Public Relations, Rich Becker
• Dear PR -- Google Search plus (is) Your World, Bill Handy
• Are You Too Smart to Work in PR?, Heather Yaxley
• Alfred Fleishman Diversity Fellowships, via Tonya Garcia
• Carefully Word Your Letter of Resignation, Ron Culp, and How to Quit Your Job with Grace, Melody Kiella
• The #PRStudChat Community Kicks Off the New Year on January 18th, Deirdre Breakenridge

And, just for fun... Stuff PR People Say (via @Fvrything) 

The Week's Best, 2 January 2012

• Dash Away, Dash Away All, Jay Hamilton, and Simon on the Streets: QR Codes, Rindert Dalstra (via @pgeorgieva)
• 6 Ways to Better Support Your Director, London Schafer
• 7 Tips You'd Give a PR Grad Getting Into Communications?, John Cass
• Time for Resolutions: Will You Commit to PR Ethics in 2012?, Gerard Corbett and Deborah Silverman
• My PR Books of the Year, Richard Bailey
• Best Career Entry Point: Agency or Corporate?, Ron Culp
• My Job Search Journey, Rachel Esterline
• Twitter of Terror, Will Oremus (via @karatoon); Law Firm Threatens to Shut Twitter Down for Allowing Terrorist Groups to Tweet, Jolie O'Dell (via @derekdevries); and Congress Calls on Twitter to Block Taliban, Ben Farmer

The Week's Best, 26 December 2011

• One World, Many Voices in PR, Toni Muzi Falconi
• "Absolutely, Positively Unacceptable," David Reich and FedEx Makes Unwanted Appearance on Letterman's Top 10, Tonya Garcia
• This Is Why You Were Friended or Unfriended, Zoe Fox (via @ugabev)
• Infographic -- The Millennials: Best Generation Ever?, Jared O'Toole (via @han_ma)
• Four Books to Keep Your Mind Fertile Over the Christmas Break, Trevor Young
• Facebook Can Be Sued over Use of Ads Liked by Friends, Rules Court, Lance Whitney (via @sandrulee)

The Week's Best, 19 December 2011

• Fukushima: Turning Point for Communications in Japan, Richard Edelman
• Sweden Is Crazy (Smart), Todd Defren
• Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel, Toby Bloomberg
• Is Social Media Ruining Our Minds? (infographic), Shea Bennett (via @wgold)
• For Immediate Release #629 (podcast), Hobson and Holtz (via @vanhoosear)
• PRSA Establishes Scholarship Fund Honoring Ofield Dukes, PR Tactics (via @gallicano)

And, some student work from other universities: check out Auburn and (two posts) the University of Oregon.

The Week's Best, 12 December 2011

Sorry, I'm a day late posting, but here are my picks through Monday.

• Bell Pottinger Uzbekistan: A Maelstrom in a Teacup?, Stuart Bruce
• A Defining Moment for Public Relations, Terry Flynn
• A Lesson in Public Relations and Ethics... Source - Wikipedia, Todd Defren
• Educating MBAs on the Strategic Value of PR, Joseph Cohen
• Ofield Dukes, Prominent D.C. Public Relations Figure, Dies at 79, Matt Schudel
• Lawmakers Worry about Terrorists on Twitter, Brendan Sasso (via @bfliu)
• 10 Most Innovative Viral Video Ads of 2011, Josh Warner (via @Lori_Randall)
• Apple Blogging and Social Media Guidelines Revealed, Benn Camm-Jones
• Bigger Brother: The Exponential Law of Privacy Loss, Nicholas Thompson (via @caa2410)
• Disruption and  Engagement, Roger McNamee (via @Steveology)

The Week's Best, 5 December 2011

• H&K Is Now Hill+Knowlton Strategies, Tonya Garcia
• Why I Don't Care About Defining Public Relations, Heather Yaxley, and PRSA Wants to Redefine PR -- Should We Rename It, Too?, Bill Sledzik
• Writing Santa Claus: When Mail Really Works, Rich Becker
• Effective Press Release Writing: Learning By Example, Tara Geissinger
• Generation... Y Can't I Get a Job?, Ronjini Mukhopadhyay
• What Type of PR Student Are You? (infographic), PRSSA at Boston University
• Are Women in PR Just Grown Up Mean Girls?, Meredith Lepore
• The Teen, The Tweet and the Governor, David Zax (via @KirkHazlett)

The Week's Best, 28 November 2011

It's actually two weeks' worth of best posts today, because my university was on holiday last week. Double the fun!

• The Double-Edged Sword of Social Media and Privacy: What Is the Responsibility of Communicators?, Kami Huyse, and Why I Deleted My Klout Profile, Pam Moore
• Redefining Public Relations in the Age of Social Media, Stuart Elliot, and Public Relations Defined for the 21st Century, Stuart Bruce
• Public Relations Taking over Journalism, John Sullivan
• Crisis, Reputation Work Slowly Bringing Legal and PR to an Understanding, Tonya Garcia
• The Intersection of Marketing, PR and CSR, Tom Murphy
• Analysis: PR Lessons from the Penn State Crisis, Rosanna Fisk; Applying Ethics: Penn State Is Not a PR Story, Rich Becker; Actually, a Real "PR Obsession" at Penn State Would've Been Helpful, Paul Holmes; and Penn State PR Majors Get a Crash Course in Crisis, Rupal Parekh
• Calling All Interns: 5 Ways to Stand Out and Land a Job at Your Current Agency, Jasmine Boaler
• Tweeting and Profiling Your Way to a Job, Makena Cahill (via @DanSchawbel); 1 in 6 Job Seekers Found Their Latest Job on a Social Network, Josh Constine (via @martinwaxman); and Does Social Media Really Hurt Job Seekers?, Michael Lee (via @markgammon)
• Why Students Shouldn't Take Unpaid Internships, Jean Chatsky (via @bobstep)
• Want More Retweets? Share Links, Be Original, Be Polite (And Stop Tweeting about Yourself), Shea Bennett
• 10 Facebook Status Updates Gone Horribly Wrong, Adrienne Crezo

The Week's Best, 14 November 2011

• Best Business Blogs 2011, Strategist News (via Stuart Bruce)
• Without Classes for Social Media, Students Seek Internships, John Cass
• Penn State's Response to Scandal Underscores the Uselessness of Many Crisis Communication Plans, Steven Silvers
• Who Has Seen the Future of PR?, Jean Valin
• LOUIS CK: Twitter Is 'Kinda Awful' and 'I Hate It' (video), Dylan Love (via @jfernandez)
• 10 Reasons Why Pursuing Your Creative Work Is Actually Highly Productive, Justine Musk (via @vargasl)
• What Futurists Know: 10 Trends in Internet Use, Amy Bermar (via @steveology)
• Digital Storytelling: What Can Porn and Paula Deen Teach Us?, Mark Beeching (via @sbradley3)
• Employee Communication: Let's Move from Knowing to Doing, Bruce Berger (via @melanie_james)

The Week's Best, 7 November 2011

• Subjects or Subjectives?, Michael Wesch
• Start With Why: Simon Sinek, Paull Young and Public Relations: Its Point and Purpose, Everyday PR
• Integrating Online Video Into Your PR Campaigns--Tips from PRSA-NY, Alfred Cox
• 50 Best Blogs for the Public Relations Major
• Social vs. Digital Definitions, Todd Defren 
• Ignore Google+ at Your Peril, Rebecca Davis
• Research on Public Relations: Is Transparency Good for Business?, Linda Locke
• Back to Basics: Writing Tips 101, Jackson Spalding
• The Bookwhirl Morons Never Learn, Lee Goldberg
• Stop Thief: Content, Photos and Copyright, Carol Flammer
• Where Should You Post Your Status?, via @mmorelloPR
• Yang Lan: The Generation That's Remaking China (video), (h/t @Allen_Sun)

The Week's Best, 31 October 2011

• The Science Behind Making Your Posts Shareable, David Armano
• Note to Self: Your Emails Are Public, David Wescott
• The Lure of the "Big Name Client," Kirk Hazlett
• Historians' Take on Occupy Wall Street, Business History Conference
• Career Management: A Three-Legged Stool, Gerry Corbett
• Be Your Customer's #1 Fan, Kaitlyn Dennihy
• PRSA Tactics: Releases & Social Media by the Numbers, Robert French (regis. req'd)
• Brian Solis on Brand Journalism and the "Connected Consumer," Trevor Young
• Dear PR Pro, Is PR Just Professional BS-ing?, Heather Whaling
• How to Get Started with Twitter Chats, Adam Popescu (via @jeffreypjacobs)
• The Actor and the Twitter Fail, Lee Hopkins (via @ThePRCoach)
• Why I'd Rather Hire a Liberal Arts Student Than a PR Student, Nathan Burgess (via @rachelesterline)

The Week's Best, 24 October 2011

• When the Student Is Ready, the Teacher Will Appear, Les Potter
• Changes In News Delivery Give New Power to Press Releases, Sally Falkow
• "Occupy George" Puts Protest Messages into Circulation, Jason Chupick
• The Inside Story on Why a Luxury Public Relations Firm Is Offering Free PR for the Occupy Wall Street Movement (podcast), Kate Fowler
• Choosing Your Career Path: In-House vs. Agency, Marina Tsipenyuk
• Should You Hire That Guy Who Pissed on the Neighbor's Lawn Last Night? Heck Yes!, Diane Schwartz
• Vick's VapoRub: What Not to Do in a PR Campaign, Ivan Oransky (via @dorothycrenshaw)
• How to Say You're Sorry: 10 CEO YouTube Apologies, Zachary M. Seward (via @measure4what)
• The Fallacy of Digital Natives, Dan Pontefract (via @hrheingold)
• The 147 Companies That Control Everything, Bruce Upbin (via @conversationage)

The Week's Best, 11 October 2011

• Waiting to Be Discovered (watch the video first), Valeria Maltoni
• #NOCincyBananaSplit and #bananasforCLT -- A Tale of Two Hashtags, Kevin Dugan
• The Blame Game, Catherine Sweet
• My Thoughts on References and Recommendations, Richard Bailey
• Social Comes to Health, Richard Edelman
• Proceed Until Apprehended, Virginia Miracle
• A New World of Phone Etiquette, Steve Goldstein
• Social Media Tips for Newbies, Todd Defren
• Celebs Use Coarse Language to Tackle Famine in Africa, Tonya Garcia
• Marketing & PR Advice to Occupy Wall Street Protestors, David Meerman Scott

The Week's Best, 10 October 2011

• Mentoring, Networking and Innovation: A Prescription for the 21st Century, Alan Berkson and Fred McClimons
• Why Young Professionals Should Blog and How to Start Blogging in 5 Easy Steps, Nicole Crimaldi
• Amanda Knox: A New Case Study in PR and the Court of Public Opinion, Anne
• Little Debbie Earns Praise as One of the Most Social Brands On the Shelf, Kammie Avant
• Writing Wrongs: Five Things Writers Need to Teach Themselves, Rich Becker
• And Then the PR Guy Called Me "a Fucking Bitch", Jenny Lawson
• Mile-High Crisis PR, PRaecere Interactive
• Facebook's Changes Leave Users with Decisions to Make, Mary Deming Barber 
• Why LinkedIn's Company Pages Now Matter More, Allan Schoenberg

And just for fun: Facebook: Will You Subscribe?, Kevin Dugan

The Week's Best, 3 October 2011

• Public Relations in a Vaccuum... Well, Sucks, Paul Roberts
• Memo to the PR Profession, Budgets Are There, Just Not for What We Used to Do, Katie Paine
• 7 Tips for Getting Legal Approval on Social Media Programs, Dave Fleet
• Tips for Those Pursuing an International Career, Mark Bain
• Networking Tips for Public Relations Students, Derek DeVries
• PRSA Chair Rosanna Fiske to Join Hispanic Public Relations Chat, Andy Checo
• What to Consider When Crafting Your Online Identity, Sarah-Louise Quinnell (via @Britopian)
• Enough with the "Facebook Is Free" Already, Judy Dunn (via @DannyBrown) and Facebook Faces Scrutiny over Privacy, Jamie Smyth and Tim Bradshaw (via @jgombita)
• There's No Such Thing as the "Real World," Tim Jahn (via @YouTernMark) 

The Week's Best, 26 September 2011

• To Facebook You're Like an Open Book, Valeria Maltoni
• 10 Books for Every PR Bookshelf, Philip Young
• Are PETA's PR Stunts Stellar or Stupid?, James Ernst
• Sex Sells -- Faking It In Public Relations, Heather Yaxley
• How an Ex-History Student Is Using Twitter to Bring World War II to Life, Paul Sawers (via @JeffreyPJacobs)
• Do You Know the History of Your Favorite Social Media Websites?, Neal Schaffer (via @Brandyourself)
• Recent Grads: 19 Great Tips for Your First Month on the Job, Amy Levin-Epstein
• Social Media in Germany (podcast). Eric Schwartzman

The Week's Best, 19 September 2011

• Gee, Beav, Isn't PR Just Like Advertising?, Richard Laermer and The Bizarre and Uncomfortable Future of Advertising and Public Relations Convergence, Todd Defren
• Silliness of the "Over-Educated" Argument, Bob Batchelor
• Social Media Policy Video from Australian Government Department, Stuart Bruce
• A PR Professional's Code of Ethics, Wendy Marx (via Jason Chupick)
• Everyone's Excited in Press Releases and Bad Dogs: 18 Brand New, Worst Press Releases, Jeff Domansky
• 10 Examples of QR Codes for Real-Time Marketing, David Meerman Scott
• Definition of Pay for Play in Public Relations, Annie (via @PRCarrS)
• The West Wing Chronicles (videos), Gnosis Arts Media Group (via @tmccorkindale)

The Week's Best, 12 September 2011

• Over-Qualification: When a Higher Degree Doesn't Pay, J. Salvage, and Don't Hire People Who Went to Grad School, Penelope Trunk
• In Praise of Publicity -- A Woman's History, Heather Yaxley
• Agency vs. Corporate: Which One is Best for You?, Jeanine Black
• The Climate Reality Project (event on Sept. 14), via Celeste Altus
• Transparency, Ethics, and Lasagna: How Ketchum's Fake Dinner Backfired, Jacqueline Church, and In Marketing, Honesty Trumps All, David Reich
• In Defence of the Right to PR Representation, Paul Seaman
• U.S. Hispanics Connected and Online: Getting Around the Digital Divide, Christie Cendejas
• Real World Review: 1 Year at Engauge, Kaitlyn Dennihy
• Blackberry Hate Mail Roundup -- I Wonder If PR Firms Will Ever Quit Sending Us This Stuff!?, Kevin Michaluk
• A New LinkedIn Feature: Volunteer Experience, Kate D'Amico
• Poll Dancing: PR's Perceived Image, Tim Penning

The Week's Best, 5 September 2011

• NFL Hall of Famer's PR Staff Prematurely Reports His Death, Cork Gaines
• PR Suffers From an Image Problem, David Reich
• GWEN, Richard Edelman
• Against the Ethical Tenets of Modern PR, Rosanna Fiske and Confusing Client Ethics for PR Ethics, and Correlation for Causality, Radar
• Revisiting the PR Take on CSR, Aman Singh
• "Advergaming" and Online Gaming Experiences, Desert Rose Design (via @YouTernMark)
• Should Lawyers Be PR Advisers?, Tim Marshall

The Week's Best, 29 August 2011

• German PR Industry Is Unhappy with Mercedes-Benz's Cannes PR Win, Arun Sudhaman
• Padding the Death Count and Other Natural Disasters of Hype, Steven Silvers
• Will Sina Weibo Replace Twitter?, Aljazeera (via @Allen_Sun)
• The Crowdsourced Facebook Marketing Book, SocialFresh (via @MariSmith)
• Uganda Needs a More Potent Public Relations Machinery, David Billington (via @josh_greenberg, and please read the other links in his Tweet!)
• More Weird PR Email, Ed Brayton
• Case of 8,000 Menacing Posts Tests Limits of Twitter Speech, Somini Sengupta
• PR History -- What It Tells Practitioners, Tom Watson
• Do You Need a Degree in Public Relations to Work in PR?, Mary Fletcher Jones
• Not All Public Relations Is Spin, Just Like Not All FDA Approvals Are PhRMA Favors, Derek DeVries

And just for fun: The Best Tweets About the D.C. Earthquake, Jay Yarow

The Week's Best, 22 August 2011

• Walking Off: Christine O'Donnell Bails on CNN, Rich Becker
• Survey Reveals Insights About Millennial PR Agency Employees' Ethics, Tiffany Gallicano
• Avoiding the Social Media Job Shop Scenario, Shannon Paul
• Revealing Yourself Through a Verb, Lauren Vargas
• 3 Books I'm Reading Now, Valeria Maltoni
• Case Study: Social Media Drives Message Development, Todd Defren
• What I Learned from my 50 Different Jobs, Denise Duffield-Thomas
• The History and Future of NASA's Social Media Strategy, Brad McCarty (via @arikhanson)
• College vs. the Real World: The Stats Might Shock You, Elizabeth Short (via @kaitlyndennihy)

The Week's Best, 15 August 2011

Today's the first day of fall semester at the University of Georgia -- welcome, and welcome back, to all of our students! 

Here's my take on the Week's Best for PR Students:

• Social Media and the Tourism Industry, Layla Revis, and Social Care and Commerce: How Airlines Are Using Social Media, Ryan Aynes
• Using Twitter for PR Events, Heather Yaxley with Judy Gombita and Markus Pirchner
• Just Another Issue for Women in Politics, David Wescott
• How Important Is Social Media for Upcoming Graduates :: Get Prepared, Robert French
• International History of PR Conference 2011 (video), via Tom Watson
• What You Should Never Put in an Introductory Email, Sindhu Sundar (via @PRjobs)
• Education Needs a Digital-Age Upgrade, Virginia Heffernan (via @nycrican2)
• Where Should PR Sit in an Organization?, MaryLee Sachs (via @melanie_james)
• Twitter Will Not Shut Down Accounts of London Rioters, Lauren Dugan; UK Police Name and Shame London Looters on Twitter, Lauren Dugan; and PR Winners and Losers, Stuart Bruce

The Week's Best, 8 August 2011

• A Ramadan Public Relations Plan for American Muslim Community Centers, Iesa Galloway
• Arthur Page's Hiroshima Statement Written for Harry Truman, Jason Chupick
• A PR Time Capsule Can Take You Back to the Future, Kevin Dugan
• Summer Music Series: How Music Fans Support Nonprofits and Causes, David Meerman Scott
• The Road from College Student to PR Professional, Gabby Bladick
• Defining Your Keywords, Molli Megasko
• Elite, Educated and Opinion Leaders Still Hold Sway Online, Sally Falkow
• S&P's Historic Downgrade Announcement Doesn't Go According to Plan, Joe Ciarello (via @mdbarber) and Standard & Poor's Inconsistencies, Ezra Klein