You are not only a product to be passively picked in job market, you can be a shiny brand! At the 2013 UGA ADPR Connection Workshop "Branding Yourself," four speakers spoke about how to build personal brand. The speakers gave several tips for job-hunters that are eager to stand out in a competitive context.
1. Build a portfolio other than your resume.
Katherine Strate, a marketing professional from Sparks Grove, started writing an assigned blog about Athens restaurant during college. She named it "Dawg Food." Afterwards, this blog acted as her practical public writing portfolio. When she had an interview in Jackson Spalding, surprisingly, the interviewers called her "Dawg Food girl" when she entered the room! Obviously, they had checked her blog prior to the interview. The following part went pretty well and she got her first job.
2. Focus on the things that you are really good at.
David Mowery is chairman in Mowery Consulting Group. He emphasized that one has to find out what they are really good at. It cannot be too specific. Then get started! Blog it, tweet it, make a video for it, etc. No one can anticipate how it will help them some day. David Haan, Executive Director in Creative Circus, supplemented this is how to differentiate a person from others when everyone seems attractive and creative.
3. Take care of the details.
The tip also comes from Katherine Strate. In college, she learned that her final grade is always the sum of all her performances in a class. This principle also makes sense in job-hunting. Pay attention to the nuts and bolts. They can contribute to your personal brand in a long run.
4. Capsule yourself in three words.
Scott Williamson, Vice President of Coco-Cola's Department of Public Affairs & Communications, advised students to ask three of their friends to know what they think about them. And generate three words as a quick description about their characteristics. The words can make a direct impression on future employers.
5. Never underestimate the power of past.
The speakers said the first thing they do to deal with a resume is to Google the name of interviewees. Their Facebook pages, Twitter feeds, and all other real-identity accounts show up immediately. So, try to manage both your negative and positive aspects, especially the former. "Make you look like a nice person. There is no substitute of kindness," said Scott.
Building a favorable personal brand calls for efforts on an ongoing basis. The dynamic process resonates with the evolving and changing personal brand. Are you ready to brand yourself?