Taylor and Francis, publishers of the Journal of Public Relations Research, recently developed a how-to guide on tweeting your research. It provides very basic suggestions, starting from creating an account on Twitter, and then it recommends that you
pick your latest article and send some tweets about it. Tweet about the challenges you faced in writing it, what you found most interesting or surprising, ask some questions around the main thrust of the research, or try and draw some of your followers into a Twitter conversation on the topic of the article. And try to use hash tags if you can, to draw people in. Give it a week and then check your article views. Have they increased?
By the way, the guide also tells you how to check article views on the T&F site.
Have you tried systematically promoting your research through your personal social media accounts? Or does your department/college promote it on official accounts?
(P.S. I know nobody comments on blogs anymore, but I hope these aren't rhetorical questions.)