Grady College has launched an online certificate program for students, educators and professionals who want to learn more about using social media for business.
The program is self-paced, meaning students can start anytime and finish within three months; it's 100% online, so students can be located anywhere; and it includes a coach-mentor (yes, an actual human being) available to students who have questions or need extra help.
It consists of four modules: Strategy, Assessment, Social Networking and Digital Video, and Blogging and Microblogging, each written and edited by Grady College professors (disclosure: I wrote the last module). The program's learning objectives provide a pretty clear outline.
The program is designed primarly for
- Managers who want to help their organizations integrate social media with their business strategies for brand preference and customer loyalty.
- Anyone who seeks in-depth, practical knowledge and actionable ideas about using social media effectively to win business.
- College-educated professionals who want to expand their marketing skills.
Several people, including a student and professionals with different backgrounds and experiences, tested the program and provided great feedback, so I'm confident that the program will beneficial.