For a class on Digital Reputation Management, working on LinkedIn is a must. But this semester, instead of a small social media class with 15-25, I'm teaching a large lecture class with 136 students, and it's not feasible to spend as much time on each student's profile as I used to do.
So, I developed a checklist assignment -- a series of boxes the grader can check to determine the student's score. It's not ideal, but it ensures each student has a decent profile to share with potential employers. Here's the assignment:
Assignment: Create or update your LinkedIn profile to maximize its effectiveness for your career.
Objectives: To begin to create a positive online reputation, to participate ethically and effectively on a digital media platform
A. Upload a professional-looking picture
B. Using your keywords, fill out the profile sections on
current work experience
past work experience (Note: if no work experience, add a section on school experience instead.)
C. Customize your URL
D. Follow at least one company
E. Join at least one group
F. Have at least 10 connections
BONUS: get at least one recommendation
Assessment: Your profile will be graded on a checklist consisting of items A-F above. The bonus, if completed, will take the place of any item you may not have completed correctly. The maximum score, including the bonus, is 5 points toward your final grade.