This spring I'm again team-teaching a combined section of Advertising Campaigns and PR Campaigns with my colleague, Dr. Karen King. We're working with a national client but have signed a nondisclosure agreement, so I can't go into any specifics on the project, but I did want to share a couple of slides from two lectures that refreshed the class on writing a situation analysis and on setting goals and objectives. Dr. King and I each dug up old lecture notes on these topics so each major could see what the other major had learned -- and the comparisons are pretty revealing. First, the situation analysis:
The biggest difference here is the political and legal environment bullet on the PR side; otherwise, they're quite comparable. (Note: I'm not suggesting that that difference is negligible.)
Now the objectives:
I have to say quite honestly that I was surprised by how similar they are, considering how very siloed the two majors have been (until recently) at UGA. So perhaps what this really reveals is how advertising ignorant I have been! I'll admit that publicly in hopes that it helps someone else, too.
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