The Week's Best, 8 October 2012

• Campaigns Use Social Media to Lure Younger Voters, Jenna Wortham (via James F. Thompson)
• Passing the Red-Face Test for Social Pros, Matt Kelly
• PR Needs Jacks and Jills of All Trades, Tom Murphy
• What Did American Airlines Do This Time?, Patrick Coffee
• 40 Most Important Social Media Tips for HR Professionals, YouTern
• It's Not OK, Geoff Livingston
• How to Tweet Like an Astronaut, Matt Wilson (via @jonbisset)
• Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates, Corey Eridon (via @Bryan_phc)
• A History of the Business of Social Media (infographic), Kalina Mazur (via @FvrythingPR) 

And, just because it's funny: A Galactic Guide to Typography, via @DeathStarPR