The Week's Best, 15 October 2012

• 51 Tips for a Successful Internship, Patrick Rosse
• Witnessing a Real-Time Record-Breaking Social Media Spectacle, David Meerman Scott
• The Evolution of the News Release (infographic), Kevin Dugan
• Juggling Content and Voices with Multiple Audiences and Channels, Doug Haslam
• Communication Without Borders... Or Marketplace Competition, Katie Sheppet and John Paluszek
• 5 Major Shifts Happening in the PR Industry, Cassie Boorn (via @arikhanson)
• Why Study Public Relations?, Richard Bailey
• Judge: Takeover of Employee LinkedIn Account Doesn't Violate Hacking Law, Timothy B. Lee (via @jspepper)
• Three Ways to (Usefully) Lose Control of Your Brand, Tim Leberecht (via @ezrasf)