The Week's Best, 13 August 2012

• The Twitter Political Index, David Meerman Scott
• Social Business for Complex Organizations, David Armano
• The Most Annoying Sayings, At the End of the Day, Diane Schwartz
• Should We Keep Our Gosh-Darned Mouths Shut?, Todd Defren
• Why I'm Not #positivelysocial and Why That's OK, Doug Haslam
• The Inside Is Out, The Outside Is In, Ray Kotcher
• Reconsider Fashion PR, Crosby Noricks
• Move Over Flash Mobs, Cash Mobs Are the Thing, Simon Hilliard
• A Transparent, Live Case Study of a Company Going Social, Steve Olenski
• Not on Facebook? Employers, Psychiatrists May Think You're a Psychopath, Zoe Fox (via @PRjohnson)