- When Publicity Is Not Public Relations, Mitchell Friedman
- Adaptive Marketing Set to Become the Next Big Thing, Norm Johnston and Antony Young (via @cbmatthews)
- Behind the PR Curtain, Jeff Mapes (via @AlexanderLaskin), and Syngenta PR's Weed Killer Spin Machine, Beau Hodai and Lisa Graves, and Marketing Spin Spills Over to Blog Comments, John Kessler
- 9 Ways Students Can Use Social Media to Boost Their Careers, Kate Brodrock (via @mediations)
- Diversity in the PR Field, Natalie Tindall
- A New Metric for Ad Success: Keeping Eyes Away from Apps., David Griner
- Tackling Critics: Komen Fails, Ellen Shines, Bob Conrad
- Wikipedia for Marketers: The Last Word, David King



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