Teaching PR

The Week's Best, 31 October 2011

• The Science Behind Making Your Posts Shareable, David Armano
• Note to Self: Your Emails Are Public, David Wescott
• The Lure of the "Big Name Client," Kirk Hazlett
• Historians' Take on Occupy Wall Street, Business History Conference
• Career Management: A Three-Legged Stool, Gerry Corbett
• Be Your Customer's #1 Fan, Kaitlyn Dennihy
• PRSA Tactics: Releases & Social Media by the Numbers, Robert French (regis. req'd)
• Brian Solis on Brand Journalism and the "Connected Consumer," Trevor Young
• Dear PR Pro, Is PR Just Professional BS-ing?, Heather Whaling
• How to Get Started with Twitter Chats, Adam Popescu (via @jeffreypjacobs)
• The Actor and the Twitter Fail, Lee Hopkins (via @ThePRCoach)
• Why I'd Rather Hire a Liberal Arts Student Than a PR Student, Nathan Burgess (via @rachelesterline)

They're no longer my students, but they're still blogging

From time to time I publish lists of links to student blogs to entice you, my loyal reader(s), to check out their work. This time, I thought I'd re-publish a few links to blogs written by former students who are no longer blogging for grades but are still keeping their blogs going.

• Ashley Biondich's Glamazon Guide (fun and fashion)
• Lauren's Nice Ideas (definitely wedding-related these days)
• Emily's ET it up "Between the Hedges" (Georgia football)
• Cory's Dicks Dig the Chick Flick (movie reviews)
• Emily's It's a Colorful Life (color and design)
• Andrea's Belle Appetit (food and fashion)

I know it's hard to keep blogging when jobs or more school get in the way, so I'm giving 'em a big old round of applause.

The Week's Best, 24 October 2011

• When the Student Is Ready, the Teacher Will Appear, Les Potter
• Changes In News Delivery Give New Power to Press Releases, Sally Falkow
• "Occupy George" Puts Protest Messages into Circulation, Jason Chupick
• The Inside Story on Why a Luxury Public Relations Firm Is Offering Free PR for the Occupy Wall Street Movement (podcast), Kate Fowler
• Choosing Your Career Path: In-House vs. Agency, Marina Tsipenyuk
• Should You Hire That Guy Who Pissed on the Neighbor's Lawn Last Night? Heck Yes!, Diane Schwartz
• Vick's VapoRub: What Not to Do in a PR Campaign, Ivan Oransky (via @dorothycrenshaw)
• How to Say You're Sorry: 10 CEO YouTube Apologies, Zachary M. Seward (via @measure4what)
• The Fallacy of Digital Natives, Dan Pontefract (via @hrheingold)
• The 147 Companies That Control Everything, Bruce Upbin (via @conversationage)

Assistant professor position in PR at the University of Georgia

My department has a position opening for an assistant professor in public relations. Here's the official announcement. And since I'm chairing the search committee, feel free to contact me with any questions.

Faculty Position in Public Relations

Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, The University of Georgia

The Department of Advertising and Public Relations of the Grady College at the University of Georgia invites applications for a tenure-track position in public relations to begin August 2012.

Academic Rank/Salary

Assistant Professor.  Appointment will be commensurate with qualifications and experience.  Salary competitive.

Responsibilities

Candidates must have a teaching and research concentration in and commitment to public relations as an academic enterprise.  A successful candidate must have a thorough grounding in theory, research, and practice and the ability to teach a range of undergraduate and graduate courses in public relations, particularly such courses as PR administration, writing, research and campaign. Industry experience and expertise in digital, international or health and risk communication a plus.

Qualifications

Ph.D. in communication or related field required.  ABDs will be considered.  Sustained evidence or strong promise of research productivity required.  Ability to mentor and direct graduate students also required.

Application Deadline

Screening of applications will begin November 1, 2011 and continue until position is filled. To apply for the position, submit a cover letter, names of three references, and curriculum vitae (electronic submission strongly preferred) to:

Dr. Karen Miller Russell, Associate Professor/Public Relations Search Committee Chair/ Department of Advertising & Public Relations/Grady College of Journalism and Mass Communication/University of Georgia/Athens, GA  30602-3018/karenm at uga dot edu

Learn more about the Department of Advertising and Public Relations and the Grady College at www.grady.uga.edu. The University of Georgia (www.uga.edu) is the nation’s first chartered state-supported university is a land grant/sea institution and is located 70 miles from Atlanta -- in close proximity to major media outlets and the Centers for Disease Control and Prevention. Athens is a progressive city noted for its beautiful surroundings, rich history, and recreational and cultural opportunities. It is consistently named one of the best college towns in the United States and is known for its music scene and college athletics (www.visitathensga.com).

The University of Georgia is an Affirmative Action/Equal Opportunity Institution

 

The Week's Best, 11 October 2011

• Waiting to Be Discovered (watch the video first), Valeria Maltoni
• #NOCincyBananaSplit and #bananasforCLT -- A Tale of Two Hashtags, Kevin Dugan
• The Blame Game, Catherine Sweet
• My Thoughts on References and Recommendations, Richard Bailey
• Social Comes to Health, Richard Edelman
• Proceed Until Apprehended, Virginia Miracle
• A New World of Phone Etiquette, Steve Goldstein
• Social Media Tips for Newbies, Todd Defren
• Celebs Use Coarse Language to Tackle Famine in Africa, Tonya Garcia
• Marketing & PR Advice to Occupy Wall Street Protestors, David Meerman Scott

Blog Action Day 2011: What would you do for a cup of rice?

I love the idea of Blog Action Day and have participated several times. This year, October 16 is also World Food Day, and with the famine in Africa all over the news, food is the perfect topic.

I try hard not to ask other people to do something I wouldn't do. Last year, the topic was water, which you may know is a subject near and dear to my heart. I put my money where my mouth is on that subject!

But since I put my money into water, I don't have much left for food. So I'm going to ask you to do something else this year: click on the Hunger Site's link, once a day, to deliver a cup of rice to someone who needs it, every day for a year. If that sounds too good to be true, read this Snopes article that declares it's TRUE that you can donate food just by clicking.

I'm on my second year now and have rarely missed a day because I signed up for the Hunger Site's reminder service that sends the link to my email address every day.

Would you click once for a cup of rice? Please go to the Hunger Site and get started now. It literally takes a few seconds, but makes an incredible difference in other people's lives. Perhaps even a life or death difference. 

The Week's Best, 10 October 2011

• Mentoring, Networking and Innovation: A Prescription for the 21st Century, Alan Berkson and Fred McClimons
• Why Young Professionals Should Blog and How to Start Blogging in 5 Easy Steps, Nicole Crimaldi
• Amanda Knox: A New Case Study in PR and the Court of Public Opinion, Anne
• Little Debbie Earns Praise as One of the Most Social Brands On the Shelf, Kammie Avant
• Writing Wrongs: Five Things Writers Need to Teach Themselves, Rich Becker
• And Then the PR Guy Called Me "a Fucking Bitch", Jenny Lawson
• Mile-High Crisis PR, PRaecere Interactive
• Facebook's Changes Leave Users with Decisions to Make, Mary Deming Barber 
• Why LinkedIn's Company Pages Now Matter More, Allan Schoenberg

And just for fun: Facebook: Will You Subscribe?, Kevin Dugan

The Week's Best, 3 October 2011

• Public Relations in a Vaccuum... Well, Sucks, Paul Roberts
• Memo to the PR Profession, Budgets Are There, Just Not for What We Used to Do, Katie Paine
• 7 Tips for Getting Legal Approval on Social Media Programs, Dave Fleet
• Tips for Those Pursuing an International Career, Mark Bain
• Networking Tips for Public Relations Students, Derek DeVries
• PRSA Chair Rosanna Fiske to Join Hispanic Public Relations Chat, Andy Checo
• What to Consider When Crafting Your Online Identity, Sarah-Louise Quinnell (via @Britopian)
• Enough with the "Facebook Is Free" Already, Judy Dunn (via @DannyBrown) and Facebook Faces Scrutiny over Privacy, Jamie Smyth and Tim Bradshaw (via @jgombita)
• There's No Such Thing as the "Real World," Tim Jahn (via @YouTernMark)