Books by Practitioners
George Creel, How We Advertised America (1920)
Edward Bernays, Crystallizing Public Opinion (1923)
Ivy Lee, Publicity (1925)
Arthur Page, The Bell Telephone System (1941)
John Hill, The Making of a Public Relations Man (1963)
Books by PR Historians
Alan R. Raucher, Public Relations and Business, 1900-1929 (1968)
Richard Tedlow, Keeping the Corporate Image (1979)
Scott Cutlip, The Unseen Power (1994) [disclosure: I served as research assistant for some chapters]
Roland Marchand, Creating the Corporate Soul (1998)
Jacquie L’Etang, Public Relations in Britain (2004)
All of these books have been significant in shaping my thinking for my own scholarship on PR history. If I had to pick only one to take to the desert island, it would be Marchand's.

