1. I (well,
Josh and I) introduced my students to PR 2.0.
2. I turned 'em loose to submit comments on PR blogs-- I think Jeremy, Shel and Todd got the brunt of it-- and they were nervous, so I sincerely thank them and anyone else who did so for responding. (A large number also commented on Forward, and I hope they stay involved in that community.)
3. I read their comments (they had to submit links to me). I was generally impressed. A few sounded a little naive--but hey, they are students. A learning curve is part of the deal. For the most part I thought they were thoughtful and sincere.
Coincidentally, in the past couple of days several bloggers have posted on social media's place in the PR mix or on its challenge to the way we think about doing PR. I have to say I agree with Tom Murphy: mainstream media aren't dead. Last fall I sent a mass e-mail out to former students asking about blogging in their careers. Of about 50 on the list, from 1-12 years out, all over the U.S. and in all different kinds of organizations, close to 30 replied. NOT ONE was using blogging in any way, shape or form. Given that plain fact, it would be irresponsible for me to quit spending a reasonable amount of time on MSM. But I also agree with Elizabeth Albrycht's analysis of the potential for social media to change relationships between organizations and publics, and for that reason I will continue to make sure my students are aware of both.
By the way, several students commented that the assignment was challenging or thanked me for making them stick their toes in, and believe me, that doesn't always happen!
Correction: I just heard from a former student who saw this post and wrote to let me know he's using blogs. He's in NYC working at a very large agency on a very large tech account. Glad to hear from you, Jeff!