- 649 posts
- 1,340+ comments
- 56,000+ spam comments
- 20,300+ lifetime page views
- 1:44 average session time
- 73% lifetime bounce rate
- Top 9 countries: U.S., U.K., Canada, Australia, Denmark, India, Germany, Brazil, Sweden
- 998 visitors from organic search
- 1175+ followers
- 2,000+ tweets
- 39 Klout score
- 658/5 Kred score, top communities of bloggers, publishing, and artists
- 154 likes
- 77% women
- 10 from Athens, Ga.
- 25% age 45-54
More to the point, though, I learned a ton about building a Wordpress.org blog, finding an audience (vastly, vastly harder than when posting as myself), and SEO; I made a few virtual friends from around the world and got to know some IRL friends better; I got a ton of free books and yes, made a little (a very little) money as an Amazon affiliate; I learned about reading challenges, independent publishing, and big publisher policies, discovered NetGalley, and came to realize that just because someone is a published author doesn't mean they have any ability to use social media effectively.
I also realized it's impossible for me to be a fulltime academic while doing everything I'd need to do to make not just the blog but the Facebook page (especially) and Twitter account effective. I guess it's my own fault for picking a blog topic that requires hours of reading or watching prior to writing each post.
Although the Facebook page was my least favorite part of the HM! experience, it's the only one I'm going to keep going (and only so I have access to Insights for class demonstrations). People who run successful community pages on Facebook: I salute you.
I kept the blog going much longer than I'd planned because I loved the excuse for reading so many good books. and because it was fun having a circle of friends who were interested in them, too. The only problem was that the more freebies I got from publishers, the more obligated I felt to read them on a deadline even if it wasn't what sounded good at the moment, and the less time I had to read what I picked out for myself, including non-mysteries.
In sum: it's much harder than it looks. And I'm glad I tried.